• Who is Video Placement Worldwide (VPW)?
• Who requests and uses sponsored educational materials?
• What is the potential audience?
• Why should I sponsor an educational program?
• How does VPW work with sponsors?
• Contact VPW

What are sponsored educational programs?

Sponsored educational programs may include videos, teacher guides, posters, worksheets and other materials that deliver information from the sponsoring organization directly to the classroom at no cost to the teacher. Videos may be kept and used by teachers year after year, exposing new groups of students to your message.

Sponsors use their resources to provide up-to-date information about a subject related to their own industry or profession, or to encourage investigation into a related career. Check out our Catalog of Educational Materials for examples of sponsored programs.

Who is Video Placement Worldwide (VPW)?

Video Placement Worldwide (VPW) is an international service company specializing in bringing business and education together. The company distributes sponsored educational materials designed to respond to the needs of the classroom while meeting the objectives of the sponsor. VPW also can develop and produce these programs, in coordination with you or your agency.

Who requests and uses sponsored educational materials?

• Teachers
• Media specialists
• Youth leaders

Your materials are welcomed and accepted in classrooms and youth groups everywhere. They enrich students' educational experience and offer many benefits to your organization.

What is the potential audience?

The teacher/student community is vast, but clearly defined and reachable. There are over 2.5 million teachers and 51 million students reachable each day in:

• 25,000 high schools,
• 21,000 middle/junior high schools, and
• 72,000 elementary schools

VPW reaches this vast audience in several ways:

• Through our database of nearly 150,000 registered teachers and librarians;
• With special direct-mail promotions, newsletters and advertising;
• Through the VPW web site, visited by over 5,000 teachers each week;
• Through a VPW PartnerPage^SM where you can reach out to educators with detailed information about your organization, what you have to offer teachers for classroom use, and a hot link to your own website.

Thousands of teachers register every month to receive these programs and VPW has placed sponsored programs in over 85 percent of the nation's middle and senior high schools.

Why should I sponsor an educational program?

Today's students are your future. They are the workers, employees, customers, parents and voters of tomorrow. They spend over $150 billion a year on everything from toys and games, to household items, food and clothing. They influence billions more in their families' spending choices. They are building brand loyalty and learning to be savvy consumers. They need our guidance in understanding the world around them.

Your message can make a significant impact on students' decisions now, and on their future career choices and lifestyle. This is your opportunity to help educate and inform them about your organization, its products/services and the role and importance of education in their lives.

How does VPW work with sponsors?

If you have a video for public relations, marketing or merchandising, VPW will review it at no charge to see how it could be given new life as an educational video for the classroom.

If you do not have a video and wish to produce one, VPW can be your production consultant.

If you want to supplement and enhance the video's message with classroom lessons, poster, worksheets and other materials, VPW can develop the entire package.

If your organization has information and materials to share with education, VPW will be happy to review your current materials at no cost or obligation - just click here!

Or... if you just want to know more about how sponsored educational materials can benefit your organization - click here!